The Best Internet Marketing Strategies

It seems to me that there are more internet strategies today than ever, you would think they would slowly evolve over the years and the worst of the bunch would die, and the best internet marketing strategies would thrive and grow. That would leave us with an elite group of strategies that were honed to perfection and could reap the kind of results we all dream of. Instead we have thousands of ill thought out and some, utterly useless, strategies being proliferated all over the web by people who only make money by selling the strategy to other people… Of course in amongst all of those are the true gems that are hiding in shame from the rest of the internet marketing community.

The internet is always in flux as it adapts to the growing needs of the online users, and with that will come fresh ideas that usually do work for a while. The problem is that as more and more people start to use (and abuse) those strategies then they lose their effectiveness. However there are a selection of the best internet marketing strategies that are sadly overlooked by most new marketers, and which remain as effective today as ever, it is these that I will now discuss:

Search Engine Optimisation: 4 out of 5 stars

SEO is the art of creating websites or webpages that rank well when people search for certain terms on search engines. Now the natural, free, and best of all, targeted traffic that you receive from SEO is the reason why it is one of the best internet marketing strategies. If done correctly then you can drive hordes of traffic to your site and reap the benefits that brings. The only issue that I have with this technique is the constant fear you have of dropping down the rankings, and the constant work that is needed to maintain your position. I would give it a 4/5 as if you put in the work then you can get fantastic results.

Pay Per Click: 3 out of 5 stars

PPC is still the quickest way to get traffic to your site for testing etc. For those of you that don't know then PPC is where you pay for an advert to appear when somebody types certain words into a search engine. If they click on your advert and go through to your site then you pay a set amount. The fact that you only pay when someone visits, and the fact that you can get traffic flowing in minutes, makes this one of the best internet marketing strategies for testing ideas and products. I would give this a 3/5 as you need to pay for every click so mistakes are costly, but it definitely gives results, use it most effectively to test the conversion rate of your sales page before using SEO.

Article Marketing: 5 out of 5 stars

This has to be my favourite strategy. Well established article directories are usually optimised very well in the search engines, and you can leverage this to your advantage. If you write quality articles, put a link to your site at the bottom and submit these to an article directory then you will get traffic to your site through the link. If you target relevant keywords with your article you may also appear in the search engines and get targeted traffic to your article that way. Articles are also taken by websites that need content and that will help with SEO as you will get links to your site from all over the internet (a key component of SEO), so you get the best of both worlds! The ease of use and the fact you can leverage the SEO of the directories themselves make this one of the best internet marketing strategies without a doubt. I would have to give article marketing 5/5 as the best possible strategy you can use to get traffic.

So to get the most traffic possible then my advice is to stick to these three strategies and forget about the 'latest thing' that is coming out. The more you use the three best internet marketing strategies then the better you will become at them and the more your traffic, and your profits, will increase.