Book Marketing – Raise Your Prices and Sell More? Here's how!

It sounds counterintuitive. Raise the terms of your merchandise and sell more than of it. But it's what happened to Toilet Harricharan. (And you can make this too.)

John wrote a book called PowerPause. PowerPause is an eBook or a digital book, which intends it can be downloaded directly from the Internet. Nothing is shipped or printed – it's a PDF file.

John started with just a idea – what is my product? He then realized he was his product.

John is an outstanding businessman, lector and author, but he also cognizes what it's wish to undergo failure as well as success. He takes his ain experiences and integrates them into his talks and books, which consequence in inspiring narratives of strength, courageousness and character.

While lecturing and instruction around the world, Toilet spoke of three rules to convey wealth, success and happiness. These rules evolved in a small eBook called PowerPause. Then the magic started.

John started selling his eBook online for $19. He sold one book.

The he decided to inquire $29 for it, just for the heck of it. He sold two books. At $39 he sold a few more. Finally, when he hit $97, the book started selling well, and to day of the month he's sold more than than $500,000 worth of downloads.

One of the amusing things is Toilet initially marketed his books to the self-help audience, but it was the Internet sellers who ended up buying it. We never cognize where the route will take us. Toilet went from the self-help, Negro spiritual community to the Internet selling community. Then he establish a few champs in the marketplace and he had a best seller.

PowerPause is the perfect illustration of repurposing. Toilet took his talks and repurposed them into an eBook. He then created a printed version, which he mails to people for $149. Then he created a user's manual, which is basically a usher telling people how to make what's in the book. Repurposed again, he sat down one weekend and read the book on audio and made it available online.

John talks at seminars about PowerPause. He offers an eClass on PowerPause. At his website, www.PowerPauseSecrets.com, helium offers particular bonuses, including PowerPause – The Lacking Chapters, The PowerPause Q&A (PDF and audio file) and PowerPause – Official Usher (PDF and audio file). And soon he will be coming out with a difficult transcript of PowerPause.

Imagine if Toilet gave up when is his $19 eBook didn't sell. Imagine if he stopped excavation in the gold mine. In this case, it's a Pt mine. Instead of giving up after the first sale, Toilet raised the terms and then repurposed, repurposed, repurposed.

You can make the same thing with any book or idea. One conception can take to other products, other information, other talks and other repurposing, all from one idea. And with each repurposing there is more than profit.